Since digital competence is in young people’s life, as a space that offers communication, interaction and socialization, is becoming a useful youth work tool to youth organizations to support and encourage young people to be informed and to take action. Sending a chaotic, unplanned and uncoordinated message through social media can do more harm than good either. Objectives were: • To develop a strategic action plan for use the social media • To understand the opportunities and risks of online social networking • To develop creative and attractive ways to apply social media for active participation • To explore ways to create lively, engaging images of youth organizations in order to come closer to young people.