By implementing the project, we aimed to address the challenges faced by the youth in today's digital age, particularly concerning their consumption of media and the internet. The ubiquity of the internet and media, especially social media, has made it an integral part of young people's lives. While it offers numerous benefits, such as easy access to information and seamless connectivity with peers, it also poses risks in the form of misinformation, propaganda, hate speech, and other harmful content. Young individuals, due to their limited life experience and high internet usage, are especially vulnerable to these threats. They often base their worldviews and self-perceptions on the information they consume online, which may not always be accurate or beneficial. The primary aim of the project was to enhance the conscious consumption of media by the youth. To achieve this, we recognized the need to equip youth workers, who are in direct contact with young individuals, with the necessary skills and tools. By enhancing the media literacy skills of youth workers and providing them with effective non-formal education techniques, we aimed to create a ripple effect where these workers could then educate the youth on critical media consumption. The specific objectives of the project were: Training Youth Workers: We aimed to train the participating youth workers in non-formal teaching methods. These methods would enable them to effectively teach the youth about media literacy and critical thinking skills. Enhancing Media Literacy Skills: Another objective was to improve the media-literacy related skills of the youth workers. This would ensure that they have a comprehensive understanding of the media landscape and its challenges. Knowledge Enhancement: We sought to augment the youth workers' knowledge about the media, ensuring they are well-informed and updated about the latest trends, challenges, and opportunities in the media world. Promoting Intercultural Dialogue: Recognizing the diverse media landscapes across different cultures and regions, we aimed to promote intercultural dialogue. This would ensure a holistic understanding of media consumption patterns and challenges across different cultural contexts.