The general idea of this project focuses on the exchange of good practices in youth work in the field of environmental awareness regarding sustainability and responsible consumption. During the project, youth workers from Portugal, Italy, Greece, Slovenia and Spain will participate in a training route that will impact on the local youngsters with the aim that they will become #Greenfluencers, critical and active citizens in the field of environmental awareness. The current pandemic of COVID-19 has given the population a much greater awareness of the relation between the quality of our environment and our health, proving that the way we live, consume and produce is determining for the climate and can have a very negative impact on our health. The objectives of the project are the following: - To share good practices in the field of environmental awareness among organisations that work directly with youth. - To work jointly in environmental campaigns in which youngsters will end up becoming multipliers with the scope of turning them into active citizens with a critical spirit. - To analise social entrepreneurship cases based on sustainability and responsible consumption, in order to discover new possibilities for unemployed youngsters that find themselves in a crucial moment to define their professional future. - To involve the youngsters in the dissemination of good practices through digital media - To disseminate the “Zero Waste” philosophy and the circular economy concept - To find joint solutions to environmental challenges at a local and European level - To explore the latest virtual tools in terms of environmental dissemination - To foster a sustainable and healthy lifestyle amongst youngsters - To contribute to making environmental policies a priority in the local, regional and European political agenda Participants will vary in each of the activities. At the mobilities “Preparation Meeting M1” and “Final Meeting M2” the participants will be 2 coordinators from each organisation. The participants in the four international training courses “C1 Social eco-entrepreneurship”, “C2 Social and solidarity-based economy”, “C3 Circular economy and green growth” and “C4 Zero Waste activism” will be two youth workers per organisation, who are linked to it, and who have an English level that allows them to interact, over 18 and who have residency in one of the participant countries in the project. Finally, the young participants of the local groups, who will be the primary actors in the local work meetings and virtual meetings “A1, A2, A3, A4, A5, A6, A7, A8”, will be over 18 and will have different profiles according to the country, but in all cases the profiles with fewer opportunities will be prioritised. The desired impact is that all organisations exchange, learn and share good practices in the field of environmental awareness. Thus, we hope that the project proves to be transformative for the organisations involved, that they implement as many of the discovered practices during the project as possible and that they integrate an environmental awareness philosophy, in order to become an inspiration and to continue contributing to raising awareness, fostering consumption alternatives and healthy lifestyles, disseminating the “Zero Waste” philosophy and the circular economy concept. Regarding youth workers, we intend that they receive the necessary tools and knowledge to make their daily work with youngsters more sustainable and respectful with the environment. The youngsters involved in each local community will be able to discover this topic through an experiential and a stimulating way, and to be more aware of their potential as agents of change and to become active and critical citizens. The project #Greenfluencers aims to achieve durable, visible and useful results for the youngsters and for the involved organisations themselves: - To put in common the good practices in the field of environmental awareness among organisations, training youth workers and influencing work groups made of local youngsters, mostly unemployed; - To convert each group of youngsters in multipliers of good practices through digital media converting them in active citizens with a critic spirit; - To disseminate movements of responsible consumption, social entrepreneurship, sustainability and Zero Waste among the young people of each participating country and to reach more people through digital media; - To discover and disseminate alternative ways to the ways of traditional consumption through digital media; - To create a social impact and to foster, via the work groups, sustainable local initiatives; - To lay the foundations and to establish ties among the groups of youngsters for the creation of future projects about sustainability.
Con el proyecto #Greenfluencers tomamos como referencia, por un lado, los Objetivos 11,12 y 13 de Desarrollo Sostenible del programa de las Naciones Unidas. Así pues, los objetivos que cumplir en #Greenfluencers eran los siguientes: Compartir buenas prácticas en el ámbito de la sensibilización medioambiental entre entidades que trabajan con jóvenes. Formar a trabajadores juveniles en materia de medioambiente, emprendimiento social y comunicación. Trabajar en campañas medioambientales, donde los jóvenes terminaran convirtiéndose en multiplicadores, para convertirlos en ciudadanos activos y con espíritu crítico. Analizar casos de emprendimiento social basados en sostenibilidad y consumo responsable a fin de descubrir nuevas posibilidades para jóvenes en situación de desempleo. Involucrar a los jóvenes en la difusión de buenas prácticas a través de redes sociales. Conocer y difundir la filosofía “Zero Waste” y el concepto de economía circular y crecimiento verde. Encontrar soluciones conjuntas a retos medioambientales a nivel local y europeo. Fomentar un estilo de vida sostenible y saludable entre los jóvenes. Contribuir a que las políticas medioambientales sean una prioridad en la agenda política local, regional y Europea.
Este proyecto nació de la necesidad de dar respuesta tanto a la alarmante situación climática y medioambiental que llevamos años arrastrando y cada vez empeora más tanto en España como en el resto del conjunto de Europa como al alto paro juvenil en 4 de los 5 países socios del proyecto con datos muy por encima de la media europea (17%). El proyecto pretendía responder a estas necesidades urgentes mediante el intercambio de buenas prácticas entre trabajadores juveniles, formándose a lo largo del proyecto en el ámbito de la sensibilización medioambiental. El percurso formativo que siguieron los trabajadores juveniles de los distintos países tuvo su mayor impacto en los jóvenes locales, que se convirtieron a lo largo del proyecto en “#Greenfluencers” ciudadanos críticos y activos en la sensibilización medioambiental. El proyecto ha ido muy ligado a las problemáticas europeas anteriormente expuestas, así como con el Programa de Acción en materia de Medio Ambiente de la Unión Europea. Además, los objetivos marcados por la UE en materia de desarrollo sostenible han sido primordiales en las bases de nuestro proyecto. Y, en efecto, estos han sido algunos de los principios que hemos promovido durante el proyecto #Greenfluencers.