The asymmetries between urban and rural areas are not old. Low population density, soil desertification, the exodus of population and services, and the loss of competitiveness of economic activities in the primary sector are some of the characteristics that have contributed over the years to the devaluation and deterioration of rural territories. Recently, the effects of Covid-19 have further accentuated these differences by gradually paralyzing the economies of several countries. In the Portuguese case, many sectors have stagnated in the face of an economy at half gas, accentuating the social and economic gaps of the population in the interior of the country. In addition, the current panorama of the rural environment has caused direct consequences at the level of environmental sustainability. The growing abandonment of territories, for example, leads to soil erosion, which is no longer able to produce, to the absence of surveillance, and to the consequent lack of preservation of forests and the environment. Given the need to invigorate the local economy of these regions and to respond to environmental issues, it is becoming urgent to implement integrated rural development strategies based on the valorization of endogenous resources in a sustainable way. The "Greener Life" project intended, therefore, to respond to the young population of rural areas, helping them to energize the localities where they lived. It was about fostering the spirit of entrepreneurship and creativity of young people while they reflected on the importance of adopting a green economy to the business actions they wanted to put into practice. Briefly, what was intended with this project was to call young people to explore their creativity through practical and dynamic sessions where they learned to work on their ideas. These activities culminated in the creation of a digital 'toolkit' that raised awareness of the importance of companies and/or businesses adapting to environmental issues in rural areas. According to the European Commission, a green economy is defined as the economic model that aims to "create wealth without damaging the environment. It does this through "better resource management, environmentally friendly economic instruments, support for innovation, more effective water and waste policies, and efforts to strengthen sustainable consumption and production. By making young people aware of the importance of adopting a green economy, it was possible to reflect on how the business world can develop hand in hand with preserving the life of the planet. Over the years, companies, governments, social agents, and NGOs have been concerned with finding alternatives for a more responsible and inclusive economy, especially as far as the environment is concerned, breaking away from old patterns of consumption and production. Therefore, the project intended to follow the course set so far with the support of the promoting association and the consortium countries, awakening the participants' civic and entrepreneurial conscience towards a greener rural life. Foz Côa Ativa is a non-governmental organization concerned with helping young people in the professional environment and providing opportunities in the interior regions of the country and Europe. The partners were associations from the Czech Republic, Poland, Romania, Italy, Slovenia, and Spain that are interested in the personal development of young people - especially those living in poorer and disadvantaged areas - and in environmental issues. In short, the project was structured to provide participants with practical entrepreneurial tools and skills with a focus on environmental sustainability. In this way, the project has empowered organizations and the civil community in environmental practices and improved the skill level of disadvantaged youth.