Social media has gained great importance for non-governmental organisations, offering opportunities such as reaching the target audience, acting more organised, and reducing costs. Social media, which is used as the most common means of communication today and has, especially in recent times, overtaken traditional media, attracts many businesses, non-governmental organisations, and non-profit organisations, regardless of their area of interest, target audience, and age group. Through social media, organisations can carry out many activities such as branding, marketing, raising awareness, broadcasting news, maintaining interaction with donors and volunteers, and connecting with new donors and volunteers. Apart from these opportunities, organisations also have the possibility to take themselves to the next level and expand their target audience with strategic, planned and quality media management. Moreover, the quality of the posts, the number of likes and comments, and especially the social media profile that is presented to a range of potential audiences can reflect the quality of the organisation's brand. At this stage, many factors help to increase brand loyalty, such as appealing content, useful information, and image quality. Unlike traditional media, social media as a tool in this phase allows organisations to reach their target audience faster, more comfortably, and at a lower cost. With this rapid communication established, the link created with the mass audience becomes continuous and sustainable, allowing organisations to reach their targets more easily. According to the results of the research called "2017 Global NGO Online Technology Report" (Non-Profit Tech For Good) on the use of social media by non-governmental organizations; - 32% do not have a social media strategy. - 34% of the executive team does not prioritize social media. - 26% consider it unnecessary to provide financial support and investment to social media management. Considering the observations made about the media in these studies, it was determined that organisations need to build their capacity on the correct and functional use of social media and produce new strategies. The need for youth organisations to communicate online, whose importance increased in the Covid-19 pandemic, also made this project very crucial. The overall objective of this project was to help NGOs expand their activities by getting youth to work together with the right group of people, and to develop resources. The specific objective of the project was to enable NGOs to use media effectively by increasing the capacity of youth workers in Hungary, Spain, Greece, Bulgaria, Lithuania, Italy, Croatia, Romania, Estonia, Norway, Slovakia, Turkey, and Portugal through media strategies, media tools and visual media production. The objectives were: - To improve the knowledge and skills of 30 youth workers in social media planning, analyzing the situation, creating a communication strategy, determining the target audience, and preparing a work plan; - To improve the knowledge and skills of 30 youth workers in social media platforms within Facebook, Twitter, Linkedin, Youtube, Buffer, and Hootsuite; - To improve the visual knowledge and skills of 30 youth workers regarding infographics, Canva, and Movavi; - To provide an environment of equality and social participation for participants with fewer opportunities. Relevance to Erasmus+: One of the special objectives in the youth field is "to provide more opportunities, especially for the learning mobility of young people, youth workers or youth founders and leaders", which overlapped with the objectives and activities of this project. The beneficiaries of this project were the institutions themselves, which increased the impact on achieving this objective. This project, which developed the theme of social networks to increase the quality of youth work, was fully in line with the 2nd specific objective of the action, which is "to encourage the improvement of the quality of youth work, especially by enhancing cooperation between institutions/organisations and/or other actors in the youth field", especially through digitalisation. The values of the European Union and the support for these values throughout the process coincided with the general objectives of the Erasmus+ Programme, which is "to promote European values in accordance with Article 2 of the Treaty on European Union".