Quoting from the webpage of the European Commission: "Media literacy has never been as important as it is today." (https://bit.ly/3uJtbdr) Covid crisis, related media response, and induced panic only highlighted again its importance. Related to the topic, NEEDS of the Partner organisation (related to their youth workers, and target groups) were: 1) To become aware of what public media is, how it influences culture, society, and the human brain. 2) To understand how social media works and how youngsters are interacting with them. 3) To discover effective strategies for teaching media literacy both offline and online. 4) To identify toxic messages in national cultures (including its impact) 5) To be able to create counter-narratives. 6) To promote the counter-narrative effectively. Our AIM was for Partner organisations to understand the importance of Media in relation to the construction of stereotypes, hegemonic narratives, and hate speech, using its elements in our favour for promoting respect for each other and societal transformation both through public and social media. OBJECTIVES: A) Participants understand how public media are working and are shaping our thinking, including the strategies how to protect ourselves against it B) Participants understand how social media is working and how youngsters are interacting with it. C) Participants learn and practise different methods, workshops, and activities for teaching Media Literacy in a non-formal and informal way, both online and offline. D) Participants identify specific toxic messages and harmful narratives that young people from our communities are receiving and assimilating. E) Participants establish a set of counter-narratives that, opposing the hegemonic narratives, that organisations want to share with the local communities. F) Participating organisations and participants implementing target-audience-oriented dissemination strategies for spreading those counter-messages with our local and European communities. By implementing the project, we hoped to get: - 28 youth workers being competent in Media Literacy (eg., they have the knowledge, and therefore can explain the media literacy to others; skills, therefore they can make a media analysis and come to a specific conclusion; attitude, therefore, they are approaching media and social discourse critically). - 28 youth workers educating different aspects of media literacy and critical thinking to the youth they are working with. - collection of toxic narratives collected from 9 different countries. - collection of counter narratives spread through our network + through popular storytelling broadcasts of the involved countries.