General objective of the project is to promote resilience of adult refugees against crisis by improving their digital marketing knowledge, skills and competences. The project aims to support and promote social inclusion of refugees via lifelong learning opportunities, especially by exploiting digital technologies also encourage refugee communities in Germany and Greece, NGOs, to work together to motivate and enable adults of all ages to learn new digital skills necessary to be resilient. We want to increase the resilience levels of refugees who came to Germany and Greece in recent years by increasing their knowledge and skills in the field of Digital marketing. To achieve this objective, • Online Digital marketing training • Hybrid Digital Marketing Training • Resilience enhancing activities and • Seminars were organized.
The reason we applied for this project; it was to increase the resilience levels of refugees who came to Germany and Greece in recent years by increasing their knowledge and skills in the field of Digital marketing. Because the resilience levels of the refugees were low due to both immigration and post-conflict trauma. The pandemic has exacerbated this. Because not being able to reach social environments and language barriers affected them negatively. On the other hand, with the pandemic, digital marketing has increased even more all over the world and in Europe. Both the desire to increase the resilience levels of refugees and the increasing need in the field of digital marketing have revealed the need for this project.