The project “PAGES” aimed to support the global combat on ageism and to foster intergenerational cohesion at community level, by upskilling adult educators/ community workers on how to engage older adults in learning. It planned the co-creation of an Intergenerational programme, using creativity and culture. By implementing the PAGES project, partners wanted to: 1. Promote awareness around the importance to talk and counteract ageism in society - creating a campaign on social media with materials that can be replicated; 2.Upskill adult educators on how they can engage older adults in lifelong learning activities in the community, by involving them in an action-learning programme - developing a training course; 3. Combat interpersonal and self-directed ageism by intergenerational non-formal education activities, targeting young and old people - with the design and conception of an intergenerational programme using arts and culture; 4. Strengthen the European collaboration between partner organisations in the field of ageing, by endorsing the global campaign to fight ageism - besides the joint collaboration, partners aimed to increase their cooperation with a learning, teaching and teaching and training activity together.
In today’s society, there is divide between generations, created by the systems and the way we organise the structures and services: education is separated by age years; social services are differentiated by age years; even social and cultural activities seem to be distancing people from one another. In addition, there seems to be a prevalence of ageism across all ages, regardless of being a younger or older person, though older adults face it more often or more intensely. The Global Report on Ageism, launched in 2021 by WHO, as well as many other statistics and reports on age discrimination and stereotypes, provide the landscape of the situation by showcasing the need to change the way communities are organised and the way activities are implemented, providing guidance into implementing education and intergenerational activities. From the grassroot level, some partners have come to identify in their local activities that the scenario picture at global level is happening, and even individual citizens share concerns about social isolation, lack of connectedness and increase of factions that segregate people by age. This poses constraints on how people grow and live. Besides the absence of different perspectives and the look from a