The consortium started this project with a shared vision to increase the accessibility and impact of podcasting as an adult education tool across various sectors. The project used podcasting as a practical and engaging medium to address various social issues. The primary goal was to inspire and educate professionals in public, private, and third sectors involved in defining, managing, measuring, and communicating the impact of their activities. Additionally, the project aimed to empower adults to use podcasting to raise awareness about human well-being. Each partner brought specific objectives aligned with their mission: Geri Norai sought to use podcasting to raise awareness about social entrepreneurship and community development in Lithuania, aiming to inspire and educate adults more effectively. KUSIF focused on disseminating social impact knowledge through the creation of high-quality, "evergreen" podcast content. SEAL was dedicated to informing wider society about social entrepreneurship and enhancing the capacity of social entrepreneurs through storytelling. Stories For Impact aimed to enrich the podcasting landscape by introducing content that would inspire listeners and address complex social topics.
Our consortium recognized that social impact—changes in people's lives due to actions by organizations or initiatives—had become a common topic in professional dialogues across various fields. Despite this awareness, professionals still struggled with defining, measuring, managing, and communicating their organisations' impacts. Traditional educational resources, such as university courses and handbooks, failed to keep pace with the field's rapid advancements. Additionally, non-formal channels like webinars often proved superficial and repetitive, prioritising promotion of the organisers over providing diverse viewpoints and meaningful learning opportunities. Acknowledging these educational shortcomings, we embraced podcasting, an adult education method that overcomes access barriers and creates a sense of intimacy among distant listeners, enabling the exchange of knowledge across various contexts. Also, the podcasts really became a mainstream channel during the Covid-19 era. Therefore, our project was designed to support the availability of quality learning opportunities for adults by helping them to: 1) understand social impact topics through podcasts, and 2) learn how to podcast about social impact topics.