The INITIATION project aims to cultivate the social innovation and social entrepreneurship mind-set of high schools and their motivation to become more community oriented and be actively involved in designing solutions for environmental problems that their local societies are facing. Thus, high school students and teachers are the main beneficiaries of the project.
In recent years, social entrepreneurship, a subdiscipline within the field of entrepreneurship, has gained increased attention from entrepreneurship scholars. It involves the recognition, evaluation, and exploitation of opportunities that result in social value -the basic and long-standing needs of society- as opposed to personal or shareholder wealth. However, regardless the value that social entrepreneurship has for the European society as a guide for solving environmental problems, schools in many European countries are slowly embedding social entrepreneurship in their curriculum.