The aim of CARE is to contribute to the health of the planet, people and communities, by promoting responsible consumption, in line with the environmental and social objectives of the UN, the EU and the Erasmus+ programme. CARE promotes a more austere and less hedonistic way of life, healthier living and greater current and future well-being, supporting people for a key skill as basic as taking care of themselves and their environment. CARE seeks to develop an ecological and social awareness in adults, so that people are concerned about the effects of their actions beyond immediate gratification. To this end, it aims to: •Provide objective information on the impacts of consumption on food, clothing, mobility and resource use • Increase social and environmental awareness • Reinforcing the cultural value of moderate lifestyle habits • Promote healthy and conscious consumption, supported by reuse, recycling, and the reduction of unnecessary consumption and waste generation. CARE aims to promote responsible production, by giving visibility to the growing demand for sustainable products, which encourages the creation of more responsible companies.
Concern for the future of the planet has been the driving idea behind CARE. Starting from the premise that exacerbated consumerism is not sustainable, the need to commit to responsible consumption concerns us all. Faced with an economic model that harms the planet and increases the inequality and economic dependence of the poorest, CARE has set out to promote a more austere, conscious and socially responsible lifestyle, in line with SDG12 "Responsible consumption and production". Consumption competes the entire population for a lifetime, and education for responsible consumption that makes people aware of the impacts of their purchases is necessary. CARE has offered this training to the consumer population, providing objective information to increase social and environmental awareness of the impacts of purchasing decisions, addressing the need to promote more responsible consumption in the areas of food, mobility, clothing, and the use of resources such as water, energy, waste management, etc. CARE has also been directed towards the supply side, as it is precisely by acting on demand that the creation of innovative and more socially and environmentally friendly businesses can be stimulated.