Objectives/Goals: 1. Promote the acquisition of key competences and the up-skilling of women in digital marketing and entrepreneurship in order to improve their competitiveness and potential in creative business; 2. Empower craft women in the e-commerce field with the creation of a dedicated sales web platform; 3. Promoting self-entrepreneurship, economic independence and social inclusion of women in EU countries through the newly acquired digital competences.
One of the main reasons is that only 34.4% for the self-employed and 30% of the start-up entrepreneurs are female even when women represent 52% of the European population. The European commission set among its highest priorities to encourage the creativity and entrepreneurial skills in women. We took into consideration the EU "Entrepreneurship 2020 Action Plan", which states that entrepreneurship will made the growth engine of the European Economy. The project YOUGO is focused on promoting the ups killing in digital entrepreneurship of women (18-30) with basic craft skills or already involved in creative business through the creation of an innovative cross-sectorial educational format comprising digital marketing and entrepreneurial skills and the establishment of a dedicated e-commerce platform to promote and sell their products. Target group (18-30) women with basic craft skills or already involved in creative business and willing to acquire new digital marketing and entrepreneurial competences in order to enhance their business