The aim of the project is to optimise communication for greater inclusion, by working on the one hand to promote the languages of immigrant communities, and on the other to facilitate a positive attitude on the part of the population as a whole. To this end, we have created a recommendation guide for intercultural media that can be distributed to a wider audience, with the aim of using radio to promote social inclusion by taking into account the minority languages of communities.
A large part of our audience is made up of people from migrant backgrounds, and we have to take a number of factors into account when dealing with them: language barriers, ignorance of the law, lack of intercultural decoding, etc. Our team does a remarkable job of supporting them in all aspects of their daily lives to help them integrate effectively. That's why ADEMI and its partners felt it necessary to create a communication tool, in this case SAMA RADIO, which will act as a bridge between the populations by carrying out a number of actions and activities to facilitate their integration and, by extension, better social inclusion. Using radio as a training and skills-building tool is innovative and publicly rewarding for the beneficiaries. It is a powerful tool for mastering language and intercultural communication. SAMA RADIO is, and will continue to be, a powerful lever for dialogue with the diasporas on all issues relating to living well together and strengthening the integration process for migrants.