The Project objectives included: 1. Understanding an individual – relating to the problem which occurs in the online environment of students’ low engagement in online teaching and need to find the way how to include them more actively and reach their higher engagement. 2. Exploring environment and engagement – behavioral data analysis and neurophysiological data analysis was used to gather findings that enhance students’ engagement. 3. Analyzing background processes – use of Learning Analytics in order to upgrade learning approaches in online learning environment.
The Project with its purpose supports the priority of implementing innovative practices in the digital age. Priority is given to activities promoting innovative methods and tools for learning and teaching as drivers of improving digital transformation. By introducing learning analytics as well as neuromarketing tools and methods, the Project contributed to innovativeness in higher education. All involved partners, as well as other stakeholders, have the opportunity to learn about these tools through the project results publicly available at the project website and Erasmus+ Project Results platform presenting a system of support for upgrading social values and encourage inclusion and internationalization. With the aim of bridging the gap of insufficient student engagement in online learning, Project activities and defined results are derived from focusing on: selecting and exchanging different learning materials, use of sophisticated analysis as learning analytics, eye tracking and neurophysiological responses, and, based on previous analysis, best practices guidelines providing.