The general goal of the project was to develop environmental awareness among university students and to spread the thought of sustainable development among the widest possible age groups at events that attract large audience. There was an aim hierarchy, which meant partners regarded the GreenCool project as the next jigsaw in their strategic framework to reach continuality in the field of university students' skill development. Therefore we committed to develop an innovative online course material and to mainstream sustainable development in all curricula for higher education students. Recognizing the convincing power of young influencers, the project aim was to reach out to all age groups of audience at cultural events and festivals in the various European Capitals of Culture to encourage environmentally conscious activity and to be active members and beneficiaries of sustainable development. Furthermore our goal was to equip students with communication tools and sustainable attitude to become effective advocates for advancing EU green economy and culture.
Our aim was to challenge youth communication influencing power for a greater good for society. Youth have their voice and online it was listened to. They have the power to influence anyway, so why not in a green way. Up till now most of the European projects (by filtering the Erasmus Research Platform) lacked the relevance of reversed dialogue and learning curve. This means the policy makers, teachers, lecturers and trainers investigating the needs and skills of youth and developed materials to teach them. This project aimed to target the niche of the reverse attitude, namely what educators, policy makers can learn from young influencers and how young influencing communication methods can be transferred from the online world to the offline platform and thought to university students. Throughout the project we worked with these influencers. With this project we wanted to develop competences and topics that are vital today and teach others with a snowball method how to influence the society with green ideas (sustainable festival, art, consumption).