To support users, particularly people aged 50+ to bring ideas for a sustainable tourism, cultural and heritage-based business from concept to commercialisation. The project targets senior entrepreneurs (whether retirees, those made redundant or others seeking a career change and who have identified a new opportunity) who are interested in researching the potential for a new sustainable tourism business idea with a social and/or cultural heritage focus. These persons may wish to challenge their own skills & cognitive abilities while also contributing to the economy and their communities and who want to sustain the social, cultural & heritage fabric of their respective regions, particularly those in rural communities. The outcomes will be supported via: 1. A blended training programme around bringing an idea for a sustainable tourism business from concept to commercialisation, towards social sustainability, especially in low population territories; 2. Interactive tools with a view to connecting and engaging the target group 3. An interactive learning platform containing relevant training and support material; 4. Deliver guidelines for VET providers on using the developed materials and resources
ENTRUST sought to foster entrepreneurial mindsets, innovation and business creation and improve the economic situation of unemployed and underemployed seniors. Supporting seniors to create their own job opportunities, based on traditional occupations/crafts at risk of disappearing, cultural heritage and other rural activities, these targets will assist individuals as well as more sustainable low population territories. Given current gaps in the provision of effective solutions to reduce unemployment amongst people aged 50+, ENTRUST provides a training strategy for senior entrepreneurship helping them to: • Investigate whether the enterprise idea is feasible and undertake suitable market validation research; • Use ideation, creativity, innovation and business development tools so as to develop the necessary thinking and skills required to become an entrepreneur and to commence a new enterprise/business: • Develop and manage an enterprise in a logical fashion; • Incorporate sustainability principles in the development of tourism business with a social and/or cultural heritage focus.