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digital marketing museum specialist for cultural heritage

2021-1-IT01-KA122-VET-0000163362021Short-term projects for mobility of learners and staff in vocational education and training finalizedGood practice
Countries: IT · Grant: €91,663
Cultural heritageEuropean identity, citizenship and valuesCreativity, arts and culture

Objectives

The first of the objectives set is to make learners protagonists of their future through the development of a new and innovative professionalism that is a response in terms of experiential tourism to the territory, as well as the development of training courses with a strong synergy between digital elements and training that promote the enhancement of cultural heritage.

Background

The F. Capece state classical high school in Maglie is a medium-sized institute, which historically represents a point of reference for the geographical area of ​​competence in terms of quality of the training offer. The high school has 4 addresses: classical, scientific. international linguistics with Spanish option (with the collaboration of the Conselleria of Madrid) and the address Linguistic Esabac. Liceo Capece offers not only excellent education in the Salento area, but also experiences training in favor of the professional development of its students, also through the rediscovery of their cultural roots e the use of new information and communication technologies. The Institute has historically been very active in the field of intercultural exchanges, both of study and internship, and in the field of planning, and participation in projects transnational. In this context, the idea of ​​the project "digital marketing museum specialist for cultural heritage" is developed which envisages the development of transnational activities which have as their objective the creation of experiential paths at companies promoting the territory and other organizations of the creative cultural industry which adopt the new technologies

Project partners (1)