This project provided an opportunity for those who are looking for a new profession to acquire the basics to carry out and perfect the activity of influencer. The training offer fully met the demand requested by young people interested in pursuing new professions in compliance with the evolution of the modern labor market by helping to provide specific skills that traditional schooling does not offer in this subject. The training project, designed in this way, ensured that young people received training in line with the needs of the market through training on an eLearning platform with free 24/7 access. The project succeeded in making learners understand the fundamentals necessary for their acting in social channels by subsequently creating an interweaving of the world of work through the active participation of established testimonial influencers who intervened by posting in the HALL OF FAME https://www.academyinfluencers.org/hall-of-fame their experiences as envisaged by the project. The training objectives coincided with the training needs useful to young people who want to enter the influencer profession. This project reduces the consumption of paper because all applications, lessons and everything can be done easily online.
From the exploration of new professions, the figure of the influencer emerged as particularly desired by young people. Our in-depth research has highlighted the strengths of this new profession in terms of employment and micro-entrepreneurship, but also serious critical issues related to the improvisation of many influencers both on the strategic level and marketing weaknesses in order to make managerial and entrepreneurial growth choices with the ever-changing needs of social channels. In the current context, it is becoming increasingly clear how the influencer equipped with greater professional awareness has become the protagonist of digital communication, contributing in recent years, particularly during the period of the pandemic and consequent home lockdown, to changes in corporate and social communication strategies. The project has focused everything on digital education, which has become an integral part of new teaching methods at any level, with zero pollution impact, able to reach the youth population even in remote areas: the "digital native" generation uses new digital technologies as an integral part of their daily lives.