Tourism and performing arts are fundamental sectors for their impact, not only on the economy and employment as a source of innovation, but to generate a positive social impact also in other areas such as inclusion, urban renewal and education. The objective was the consolidation between the parties to generate a value and quality touristic offer and to converge in an innovative way towards a single objective that sees together the territory development and travel experience.
The overall goal of this project was to increase tourism opportunities by creating a valuable and high-quality offering that integrated theater, artistic performances, and tourism in a synergistic effort towards a singular objective. This approach aimed to concurrently foster the development of the region and enhance the travel experience. Theater and artistic performances, serving as tools for understanding and developing a territory, necessitated a co-creative collaboration with the tourism sector to generate a high-quality offering and contribute in a pro-social manner for the benefit of both the community and the tourist.