The main objective of the Cool Classic Cars project is to promote sustainable tourism, the integrated management of cultural assets, and the conservation of cultural and technical heritage, both tangible and intangible. Through an innovative approach, the project aims to demonstrate that these goals can be achieved without sacrifices or restrictions, but in an enjoyable and accessible way. To achieve these objectives, several products have been developed: a resource pack and training materials dedicated to the concept of sustainable tourism, a handbook featuring a selection of practical examples from across Europe, a curriculum for adult education trainers with guidelines on integrating the project concept into educational activities, and a handbook for stakeholders. Additionally, an interactive e-learning platform has been created, gathering all these materials and making them available in English, Italian, Catalan, Spanish, and German. To enhance accessibility, a mobile application featuring the same resources has also been developed. All materials will be freely available until 2028, ensuring a lasting impact.
The Cool Classic Cars project addresses the need for more sustainable mobility by promoting the use of classic cars and "youngtimers" as an alternative to the continuous production of new vehicles. In a society increasingly critical of mass production and the throwaway culture, extending the life cycle of cars helps reduce the environmental impact associated with manufacturing. At the same time, the project responds to the growing demand for sustainable tourism. More travelers are seeking authentic experiences that minimize their environmental footprint, avoiding mass tourism and air travel. By encouraging routes that highlight local landscapes and cultural heritage, the project fosters responsible travel while integrating eco-friendly practices. It also supports the rediscovery of industrial and transport-related cultural heritage, including old railways, mills, and historic infrastructures. These sites are essential parts of European history but are often overlooked. By integrating them into engaging and sustainable travel experiences, the project creates a meaningful link between the past and the future. Cool Classic Cars demonstrates that sustainability and a passion for automobiles can coexist.