Our main objective with this project are to enhance the competencies of the organizations’ staff on engaging social communication through an accurate examination of current and innovative communicative strategies implemented on social media; to promote social inclusion at a transnational level through the use of photography and storytelling competencies involving a local and regional level of audience living in the urban areas; To create a resilient network among NGOs in the field of adult education with prior experience in promoting the culture of tolerance and elaborating a reassessment on the role of migrants in Europe.
This project takes place because of the fact that AKTYVISTAI found a deep lack of communicative skill in its human resources therefore arises a need to compel and rejuvenate the aforementioned skills, the applicant organization strives towards bringing a significant shift in how the image and social print of migrants are perceived by implementing the apprehended skills on digital communication, in order to give them access to broader opportunities such as feeling like an active part of the local community and overall European society, and moreover being an active citizen and socially included in the social textile of the area they live in would allow them to enter smoothly in the European labour market.