The aim of the project was to support adult learners and NGO’s workers to improve their digital marketing capability and skills and better understand ways in which they can be supported in transforming themselves to be more competitive in the labour market. Project objective: - To develop educational materials for adult learners and NGO’s workers in digital marketing.
The Covid-19 pandemic has hastened digitization across sectors, increasing the demand for digital skills even in non-ICT fields. However, many adult learners and NGO workers, particularly the elderly, are hesitant about digital transformation, viewing it as a domain for the younger generation. To address this, it's crucial to bolster their digital competencies and elucidate the fundamentals and benefits of digitization in understandable terms. This applies not only to Lithuania but also to partner countries. The pandemic-induced economic downturn highlighted the importance of upskilling to navigate evolving job markets. Without adequate digital skills, individuals face challenges in securing sustainable employment. Therefore, enhancing the digital prowess of adult learners and NGO workers is imperative for their employability and resilience in the job market, both locally and across the EU.