CREative MEdia Lab aimed to create an international strategic partnership and test innovate e-learning content and methodology addressing Cultural and Creative Industries (CCIs), particularly for those in remote and rural areas. The project had three main objectives: 1. To develop a comprehensive pool of skills blending knowledge and tools in new media, tailored for CCIs. 2. To provide targeted training for CCI operators working with CCIs in rural and remote areas, covering 5 knowledge pillars for the improvement of digital and technological skills: -Digital Publishing; -Communication, Marketing and Content Planning; -New Media, Social Networks and New Technologies Management; -Creative skills: Branding, Visual Design, Audio-Visual; -E-Learning methods. 3. To promote and encourage a bottom-up cultural development strategy for competence circulation and for interactive training activities in the European context, by providing free e-learning tools that contribute to promote sustainable and continuous CCIs innovation processes.
The crisis due to COVID-19 underlined the importance of access to digital media/tools and to be familiar with them, as well as the role and power of cultural development in society. Cultural and Creative Industries (CCI) were among the hardest affected by the pandemic crisis, Covid-19 pandemic, with jobs at risk ranging from 0.8 to 5.5% of employment across OECD regions. The pandemic particularly affected venue-based activities due to social distancing (i.e. museums, performing arts, live music, festivals, cinema, etc.). With over 1.1 million cultural enterprises in the EU-27 as of 2017, and a significant presence in Italy, the project targeted CCIs educators, and professionals, especially in rural areas, to bridge the digital divide and empower individuals within the CCIs for resilience and growth.