BACH had two main objectives: 1. INTRODUCING A BRAND NEW APPROACH TOWARDS BUSINESS DEVELOPMENT IN CULTURE AND HERITAGE that: - strikes a balance between socio economic sustainability and socio emotional wellbeing given the importance of culture to foster and cultivate a sense of belonging, national/regional/European identity and values, - puts quality and human centredness as the drivers for change for a heritage sector that opens up to new ideas and wider ownership and - makes heritage spaces a place for encounter and healthier social textures through inclusion and more active exchange. 2. BROADENING VISION OF AND UPSKILLING PROFESSIONALS IN THE HERITAGE SECTOR SETTING THE TREND FOR OTHER SIMILAR COLLABORATIVE SELF/LEARNING PATHS INCLUDING THE START OF A NETWORK TO FURTHER THE BACH STRATEGY BEYOND THE PARTNERSHIP ie. - designing a training path that can be upscaled/ transferred to other sectors like cultural tourism etc., - designing a business ideas and business development toolkit that enables testing and stressing of ideas through peer review and measurement of creativity and impact against criteria based on the UN Sustainable Development Goals for 2030 and - starts the BACH Network for future sustainability for Heritage.
BACH was driven by the EUROPEAN NEED to foster European identity, values and participation and rode on the awareness that: - operators of heritage structures occupy a key position to be a part of this European effort and - they may only fulfil this mission if heritage is adequately financed and supported, acknowledged and made accessible. BACH therefore works for the needs of: - THE PARTNERS IN THE HERITAGE SECTOR that stem from: their responsibility to bring heritage into socio economic sustainability, and their social mission and social role in social education and part of the effort for sustainable cultural tourism. BACH also rode on the wave of initiatives that operators in heritage undertook in the COVID19 pandemic to keep museums open behind closed doors and their new consciousness that sustainability and relevance is of utmost importance. - PARTNERS IN ADULT EDUCATION that bring higher competences in heritage management, entrepreneurship, creativity and Foresight, sustainable development training into career development in heritage and - COMMUNITIES that vary according to the various social groups that constitute the social fabric through social education, higher employment and social inclusion through empowerment.