The project "For the love of film" was aimed at bringing young people closer to the language and film and European film art, as well as encouraging them to discuss what problems contemporary Europe raises in films. We live in a culture saturated with audiovisual stimuli, we are consumers of film productions, each of us constantly watches movies, photos, mainly on phones or computers. Many young people record video reports or short films without thinking about the deeper meaning. Processing huge amounts of video, it often seems that we already have the competence needed to understand all the messages transmitted through the video. Unfortunately, very often we do not have time to look for built-in meanings in films, but we also do not have the opportunity to confront our point of view with friends, especially from abroad. This project was supposed to make it possible for the participants – and it did. The topic of the films was the starting point for a discussion about the problems of Europe and European identity, as European films deal with issues that are important to contemporary Europeans, such as refugees, emancipation, gender equality, unemployment, personal crises and changes in society. Therefore, the deeper objective was precisely to strengthen the European identity by increasing our knowledge and competence in the perception of European cinema. While developing our application, we asked ourselves the following questions, which we collected from materials developed by film experts, from which we drew knowledge and inspiration: What is European cinema? Are they defined by the context of the production and the actors? By setting the film in Europe? Or perhaps by addressing a European audience? Is European cinema an institution, a system of production agencies, a cultural heritage, a homogeneous audience or just the sum of national productions? Is Europe just a geographical expression, or is it a project and a legacy as promoted by its founding fathers after World War II? Is the European Union just a bureaucratic entity, as populists want it, or does it give us a sense of belonging that transcends national and local borders? These are the questions that cinema professionals ask themselves, but they also inspired us in our design work. The topic we chose was an ideal tool for deeper understanding and integration among Europeans, our friends from partner organizations. In an atmosphere of growing tensions and a tendency to isolate Europe, the theme of the film also provided an opportunity to rethink national identity in a European context and how European cinema is situated as part of our cultural identity.