MOOW CODE aimed to drive digital transformation and innovation in higher education (HE) by developing and piloting the MOOW (Massive Open Online Week) format. It sought to promote entrepreneurship, product creation, and project management skills among students, educators, and university staff through MOOW Bootcamps. Additionally, the project aimed to strengthen university-society connections in the digital era by organising public events and to enhance institutional capacity for large-scale digital learning through dedicated university staff workshops. It also addressed mental well-being in HE (Pilot MOOW 1) and promoted Sustainability in Digital Education (Pilot MOOW 2). Furthermore, MOOW CODE fostered international cooperation and knowledge sharing in digital education by facilitating collaboration among project partners. Ultimately, the project aimed to initiate a Europe-wide MOOW movement, ensuring a lasting impact on digital education and co-creation in universities.
Higher education lacked fully digital, interactive, and time-bound learning formats that foster real-world innovation. Traditional MOOCs were passive, while bootcamps and Entrepreneurial Weeks were location-dependent. MOOW CODE was launched as a novel concept to address this gap by introducing the MOOW (Massive Open Online Week) format. It is a structured, engaging, innovative, and impact-driven approach to online learning and co-creation. The project equipped universities with methods, tools, and guidelines to implement MOOWs, ensuring accessibility, collaboration, and practical application. By kick-starting a MOOW movement across Europe, it provided a unified framework for high-quality, topic-focused digital experiences that empowered learners, educators, and innovators to develop new ideas and solutions.