Objectives: -to learn about the opportunities of personal branding and its effect on employability and recruitment -to reevaluate the limiting beliefs among educators which suppress the professional development of educators and get to know how to create your personal branding strategy -To learn about and practise in using various digital communication channels for the development of personal branding (FaceBook, Youtube, Instagram, LinkedIn etc) -To exchange best practices in relation to personal branding in the field of youth -To provide participants with practical tools helpful in developing marketing and visibility skills of diverse groups of learners -to contribute to the development of the entrepreneurial mindset of educators, NGOs and their target groups -To support design communication and dissemination activities adjusted to projects, target groups, scope of activities -To facilitate the building of long-lasting partnerships among participants’ and NGOs for future collaboration During the first stage of the project, we expected participants to get into their “personal laboratory” and get familiar with their own personal meta programmes, fears, limiting beliefs, they re-evaluate their value base and define their mission
This project was inspired and born from the challenges COVID-19 pandemic brought to educators and youth workers as well as nowadays importance of personal brand online for employability and recognition. The pandemic proved once again that we should put extra efforts into raising employability and recruitment of as many professionals as possible as well as invest into development of entrepreneurship. All partners have conducted research among local communities and groups with which they work on a daily basis. According to research conducted by our Foundation on a group of 112 young people struggle with promotion and marketing online and that they need support in it. Based on this we identified the following needs for our project: -The need in raising personal branding competences among educators who work with diverse groups of young people as one of the basic 21st century skill needed for active employability -The need in empowering the educators in using social media tools for promotion of their expertise and activities increasing marketing strategy knowledge of young people and educators for the promotion and marketing purposes - raising employability of youth workers and educators