Following the study related to needs analysis carried on by partner organisations, attached to the application form, we conclude that the lesson learned from Covid-19 is that the maturity of digitalization strongly depends on the business sector and the firm’s value proposition. The smaller the company, the more difficult is the digital transformation. Not all micro-businesses have the capacity to undertake digital transition. They find it hard to rethink their business model, adopt new digital practices and integrate basic digital processes. The well-known phrase “survival of the fittest” becomes genuine: a changing environment requires adaptation, and within the next years we will face many disruptive changes, like “greenformation”. Lock-downs and a rapid decrease in customers even after re-opening businesses have hit retail and tourism, while many of the large, digital retailers have thrived through the crisis. The reaction of many businesses has been described as “shock and awe”, only few of them tried to adapt in a flexible way, e.g. by reaching out to customers through the internet, organizing delivery services or creating associations of businesses for sharing resources for delivery, marketing and payment.