Partners wanted that the ReCCI project was an accelerator in the transmission of new knowledge and the acquisition of digital and business skills for workers in the creative and cultural sectors. ReCCI is an example of good practice in culture in relation to the effective and immediate response to crises and transitions in an era identified with the rapid speed of change in all aspects of human activity. Its aim was to function as a hub of education, networking, and empowerment of cultural activity in line with the modern professional and expressive needs of the creators, the goals of the European Union but also the global cultural, social and economic conditions and requirements. Based on four pillars (1. Resilience of the Creative and Cultural industries, 2. Diversity of Cultural Expressions in the digital era, 3. Support of the contribution of culture to sustainable development, 4. Equal and balanced representation of all creative and cultural industries in the digital era) it catalyzed the immediate and induced needs of the creative and cultural sectors through a set of various activities.
The partnership applied for this project because its members who work with CCI professionals on daily basis, knew that including culture in sustainable development is important. It helps both economically and in humanitarian efforts by balancing economic, social, and environmental goals. Partners also realized that creators and organizations in CCI sector need digital, entrepreneurial, and networking skills to survive in a changing world. Cultural administrators and policymakers need to understand what the creative industries need to support them better. The "Rethinking Cultural & Creative Industries" project aimed to help with all the above by increasing digital and entrepreneurial skills.