Main goal was to redefine traditional masculinity in workplaces and public spaces, replacing stereotypes with more egalitarian ones through NEWMEN's focus on alternative masculinities and emotional intelligence. This involved a targeted training plan for workers and managers across sectors, aiming for a positive impact on men's authentic gender expression and contributing to combating sexism and gender-based violence. The approach included applying emotional intelligence with a gender perspective to influence individuals and organisational structures in companies. We aimed to revise traditional masculinity, discard power and violent perceptions, nurture empathy with women and men, promote care and co-responsibility, and recognise shared parenting duties, enabling men to express their masculinity authentically, and fostering freedom of choice for both genders. Advanced understanding of gender theory, pinpointing the origins of gender inequalities, identifying stereotypes driving role differentiation, familiarising participants with men's socialization in the current system, conducting critical assessments of prevailing male models, and facilitating the identification of alternatives to macho structures were aimed to be achieved.
This project emerged from the misconception that gender mainly concerns women, overlooking its impact on men within patriarchy. The focus was on addressing negative consequences of traditional masculinity and fostering a new understanding. By delving into workplace issues like the gender pay gap, we aimed to contribute to a more inclusive environment. The goal was to challenge gender norms perpetuating power concentration. The project addressed needs arising from patriarchy's impact on both women and men. Traditional male identity, a root cause of conflicts, subjected men to machismo's adverse effects. Attempting to break free from gender roles, recognizing the necessity to challenge outdated masculinity through Emotional Intelligence, we aimed to contribute to a paradigm shift rectifying gender role inequalities. More and more men understand that gender equality benefits society and themselves. Thus, it directly indicated a path for developing a new form of masculinity, impacting men's individual sphere and their social interactions. The project targeted men and women in companies, especially SMEs, leaders, managers, and the companies themselves.