The primary objective of the MediAware project is to combat misinformation and fake news, particularly among our target groups who are more easily influenced online due to an uncontrolled environment lacking content filtering. In the digital era, a new kind of literacy is required where individuals must confidently use technology, the internet, and social media. MediAware was implemented within the framework of UNESCO's definition of media and information literacy, which enables citizens to understand media functions, critically evaluate content, and make informed decisions as users and producers of information. This includes recognizing how information is produced, understanding the codes and languages of messages, interpreting stories, identifying values and viewpoints, and distinguishing "true" from "false" news. MediAware met the needs of educators by equipping and training them on these issues, enabling them to empower and train our target groups—adults and youngsters in both formal and non-formal training settings. By achieving this, we fostered a well-informed, critically thinking, and actively engaged citizenship able of navigating the complexities of the digital information landscape.
Partners applied for the MediAware project due to the pervasive impact of misinformation and fake news on society. The digital era, despite its benefits, makes it challenging to discern reliable information from falsehoods, posing a democratic challenge affecting public debate and decision-making. The pandemic highlighted the dangers of misinformation, showing how false information can lead to harmful behaviours and public health risks. The key needs addressed include: 1. Education on media literacy: Empowering educators to teach media literacy, helping individuals distinguish reliable news sources from fake news, creating a ripple effect in communities. 2. Promotion of critical thinking: Enhancing skills to analyse and question information, mitigating misinformation spread, and encouraging thoughtful public discourse. 3. Empowering active citizenship: Enabling individuals to navigate the digital information landscape, engage effectively in democratic processes, and utilize digital technologies for participation. 4. Addressing media ethics: Promoting media integrity and rebuilding trust in media sources, ensuring accurate and unbiased information.