With our project we aim to reduce deaths, injuries and disablements due to traffic accidents, and also we want to teach the traffic culture to pedestrians and pedestrian culture to drivers in EU standards with the slogan "Life First". We intend to bring the rule of giving priority to pedestrians in unlighted pedestrian crossings to the society with an innovative approach, our adult educators, to increase their knowledge and skills on training methods related to the development of pedestrian priority awareness in traffic, to enable our participants to become more qualified trainers with up-to-date and modern techniques, to share their training with other personnel in our Police Department and Branch Office, and to transfer this to the people of Kayseri with the training activities organized within the scope of the project, It is aimed to create the awareness of “Pedestrian Priority Road in Kayseri”.
Every year, approximately 1.35 million people die in traffic around the world. Approximately 310,000 (23%) of these deaths are pedestrian deaths (WHO 2018). When all the accidents that occurred in our country in 2019 are examined, according to the types of occurrence; side collision with 30.1% is in the 1st rank, and pedestrian collision with 18% is in the 2nd rank (EGM 2019). As stated in the Highway Traffic Safety Action Plan (2021-2023), which reflects our 2021-2030 Highway Traffic Safety Strategy Document and our 2023 traffic safety vision, within the framework of the aim of reducing road traffic deaths by at least 50% between 2020 and 2030, especially public transport users, motorcyclists. Our project has been prepared in order to reduce the death and serious injury rates of all road users, including cyclists, pedestrians, and to reach the targets specified in our action plan.