With U.Pin, we wanted to raise awareness on climate change among young people, inform about solutions on different levels and empower to become active in the fight against climate change. For this purpose, appealing, contextualised and applicable information on climate change and the EU Green Deal in innovative formats were designed. To pick them up and reach them in the reality of their lives, new social media will be used for the dissemination (TikTok, Instagram and YouTube). But we did not just want to develop and design this content for them, but also with them.
As youth organizations, we are committed to prepare our target group (young people) as best as possible for the challenges of the future which also comprises climate change. On the one hand, this means that we do our best today to create the ideal conditions for the future, but on the other hand, it also means building competences that will be important in the future. With U.Pin we developed background material and videos that encourage young people to contribute to climate protection, to be active citizens and to participate in shaping the future. At the same time, it also means equipping young people with skills that are significant in a changing world. These include digital skills and media competence. For this reason, our project outcomes were designed for digital use and dissemination. In addition, the project promoted digital political engagement by involving young people in the production of videos.