With this project, Berufswege für Frauen e. V. (BWfF) and nowa e. V. want to actively strengthen the digital participation of older people. The aim is to support them in acquiring the digital skills to use the internet for socialising, online learning, health care, political participation, entertainment and cultural education. At the same time, the project responds to the need for women, especially in rural areas, to improve their opportunities for further education and employment by acquiring digital skills and passing on their knowledge to older people as learning facilitators. We want to create awareness among the population and among corresponding providers and suppliers that the digital transformation can only be mastered if digital readiness, skills and competences are expanded, in the city and in the countryside, among women and older people. Through this targeted promotion of digital and intergenerational inclusion, the project contributes to the creation of an inclusive society in Europe, where lifelong learning and the acquisition of digital skills are promoted.
In the context of the 'digital divide' and demographic change in Europe, the project focuses on the needs of older people to improve their digital skills and to use the opportunities of the internet for social participation and independent living. At the same time, there is a well-known gender gap in terms of digital skills among women, especially in rural areas. This worsens their position in the labour market and access to well-paid jobs. The project intends to reduce this gap.