The Erasmus+ KA153 youth project "Digital education in the digital youth world" was within the idea of the open education and innovative practices in a digital era priority since it promotes innovative methods and pedagogies since it pilot digitalization of youth work and e-learning. Regarding the methods this project promoted the use of non-formal education and applied holistic approach in the entrepreneurship education field, starting an initiative to change the paradigm in education contributing to the digital agenda of the EU. This project developed one digital educational product, the e-learning platform (free and open source educational software). The project supported and at the same time initiates the effective use of digital technologies and open pedagogies in education, with the inclusion of relevant stakeholders from the formal education as associated partners and in particular in the field youth, piloting a new concept of youth work in digital perspective. This projects focused on the launching of entrepreneurial initiatives with a goal to foster the inclusion and employability of young people with fewer opportunities, with particular emphasis in young people at risk of marginalisation and those with a migrant background, including newly arrived immigrants and young refugees, since Social Media Marketing is a field that is very youth friendly and allows the professional development of this target group. The project also reinforced links between policy, researched and practiced and promoted better knowledge about the situation of young people and youth policies, recognition and validation of youth work and informal non-formal learning at European, national, regional and local levels since it also included in a form of associated partners representatives from local and national Institutions. This project allowed to every interested youngster to create, upload and shared educational media content, and in the same time comment and offered constructive critique to the other educational media content. Therefore the overall objective of this project was to initiate strategic digital transformation of youth work and raise the awareness about the entrepreneurial potential of social media marketing as a new form of youth employment The specific objectives of this project were -To initiate digitalization and transnationality of youth work through creation of free open digital educational resources. -To promote the use of ICT in education and employment; -To create synergies among youth organisations, the business sector companies and universities; -To strengthen the capacities of the partner organizations in the field of SSM and increase their social responsibility and active participation in EU digital market through creation of Social Enterprises; -To advance the digital competences of youth workers; -To promote holistic approach in the creation of digital SMM educational material and e learning platform; -To initiate creation of sustainable partnership that will develop new projects; -To promote the use of non-formal learning methodology in the formal educational establishments; To create opportunities for inclusion of youth workers in partner NGOs in e-learning.