The music world today has evolved, new ways of producing and distributing have been born in search of connecting with new forms of consumerism, through streaming and new ways of digitalization. Young europeans will meet to discuss the position of culture, especially of music, the role that plays in nowadays society, the need of digitalization in the sector, new ways of consumerism and the lessons learnt from the pandemic. This project aims to elevate the participation of young people in culture and build a sustainable future through creativity and innovation. Play Music! will take place in Castilla La Mancha, Spain between the 15th of March and the 19th. Participants will be from 4 different countries (Denmark, Italy, France and Spain), 5 different organizations and thus, 30 participants, 5 each organization plus a group leader. The project aims to support the educational and professional development of young Europeans through lifelong learning and provide a social cohesion and European strategic cooperation by finding new connections and synergies. Due to the planned activities, we will meet new and different types of music that will open our minds to new European cultures. We will analyze the success of the streaming platforms and discover new ones and give digitization the importance that it has today in the music world. In addition Play Music! will raise awareness on the sustainable development and its connection to the music sector by giving the participants the opportunity to reflect about how to plan solutions for this problematic in the music sector. Activities such as, role playing, simulation games, open spaces, different dynamics, roundtables, workshops, will create, during this youth exchange, an experience that will allow participants to improve their linguistic and communication skills, work hand in hand with digitalization, understanding new cultures and music and fostering new ways European cooperation. At the end of the project participants are expected to have acquired, new values and valuable competences such as entrepreneurship, personal development, importance of innovation and initiative, self-awareness, confidence, ability to work in an international environment, sense of identity, critical thinking... Ultimately, with this project, it is important that participants get to understand the European multicultural diversity through a language that we all understand, music.