The aim of the "Secret of Success " project is to develop the shopping culture of young people, to strengthen their critical attitude towards advertising, and to expand their knowledge of job opportunities in agriculture. The long-term goal of the program was to support the employment of young people with fewer opportunities in agriculture, as well as to strengthen competencies related to employability. By promoting locally produced food, we wanted to achieve a change in attitude towards promoting a healthy lifestyle and developing conscious consumer habits. By presenting the farms operating as family businesses, we wanted to provide a possible alternative for the young people included in the program to get a job in agriculture and to start their own business in the future, thereby strengthening local patriotism and increasing the population retention power of the region. Another long-term goal of the project was to reduce school dropout rates and promote the social integration of young people with fewer opportunities.