We wanted to create a European platform aimed at all non-established, emerging or unknown musicians, to offer a series of consultations and training activities based above all on the possibility of promoting and promoting their work on channels and markets other than the classic ones of live performances, such as concerts, for example, opening their promotion to the web through social channels and digital platforms. In addition, we wanted to propose a training program to allow them to invest and make them invest in their works through NFTs, a technology based on "blockchain". Our training offers have had the purpose of providing a technical preparation and education to the digital universe, most of the time lacking in artists and musicians, always much more focused on the search for inspiration and in being kidnapped by the exquisitely artistic-creative aspects of their activity. The platform, in this sense, had the objective of being a place of comparison and cultural sharing, as well as a tool for training, promotion and dissemination of digital innovation.
This project was born during the second year of the pandemic that impacted the artistic world, that of performances and live concerts, in a violent and dramatic way. The immediate consequence was the forced stop of the entire sector in question. Artists, musicians, dancers, actors, performers in general: all waiting for something that has not arrived. Only now, in 2023, a significant recovery is beginning to be detected, but only in the first month of lock-down have about 3000 musical events been canceled, postponed or otherwise suspended, with a loss of about 40 million euros; without counting the approximately 100 million euros that were missing from all related industries (Assomusica). Therefore, we wanted to create a European platform for musicians, professionals, emerging or little known in order to convey to them how to learn, exploit and disseminate, to the maximum, the possibilities, strategies and methods that technological means and the web offer, to reach an old and new audience, on new markets, not in presence, such as digital ones, also through the construction and promotion of NFT, a very recent univocal and unequivocal digital certification system, based on blockchain technology.