**Objectives:** Our primary intent with the #INFLUERA project had been to harness the immense digital potential of Generation Z and Generation Alpha. We aimed to pivot their inherent tech-savviness from mere entertainment towards entrepreneurial ventures and improved employability. The project's objectives were multifaceted: 1. We sought to empower the youth, specifically those aged 18-30, by equipping them with emerging digital skills vital for success in the digital entrepreneurial sector. 2. We addressed the mismatch between formal and non-formal education, ensuring that young adults' employability opportunities were improved through an innovative, accessible training kit. 3. We established a comprehensive mapping of Europe-wide digital influencers, assisting each partner country in identifying and learning from successful influencers. 4. We created resources, including a training kit on social media literacy and a trainer handbook, to guide and educate both the youth and trainers on how to strategically and successfully utilize social media for professional advancement. By implementing #INFLUERA, we sought a paradigm shift in how young generations perceived and utilized their digital skills.
Recognizing the profound influence of social media on newer generations, particularly Generation Z and the upcoming Generation Alpha, we identified a need. These generations, while tech-savvy, were not fully leveraging social media's potential beyond entertainment. A gap existed in using these platforms entrepreneurially to enhance employability. The #INFLUERA project was our response. We aimed to equip those aged 18-30 with skills to professionally shape their online profiles and bridge the gap between formal and non-formal digital education. Partnering with organizations from Poland, Greece, Turkey, and the Netherlands, we addressed digital skills empowerment and entrepreneurship. Our initiatives, like the digital influencers e-library and training kits, met these needs. We applied because we saw a vital opportunity to convert young individuals' digital knowledge into tangible career paths.