The completed project was a strategic partnership in the youth sector, involving Poland, Italy, and France. Within this framework, organization staff shared practices and solutions, with the main objective being the development of new activities and methods. Participants acquired knowledge that they conveyed to their local communities. The project also involved creating promotional films and activity scripts for youth. In collaboration with Italian and French organizations, we developed skills related to filming, vlogging, and photography. The project aimed to fill competency gaps in these areas. The main goals were to strengthen the organization's position at the local and European levels, acquire promotional skills, and publish a guide on building the organization's image. The project also included mastering advertisement creation, and a YouTube channel was established for promotion tips. Project evaluation encompassed progress analysis and the effectiveness of actions.
Our team decided to undertake the project to effectively counter deficiencies in competencies in areas such as promotion, public relations, media, promotional film production, and graphic design tools. In doing so, we aimed to develop innovative promotional strategies and leverage the experience of partners with diverse expertise. The project idea emerged from a fruitful exchange of information between us and our partners, and their selection was based on their potential, qualifications, and previous experiences. The project's goal was to effectively enhance the visibility of our organization by addressing competency gaps, contributing to more effective promotion of our activities, and increasing our social impact.