To provide educational resources to support youth workers to train NEETs on the topic of innovation in marketing; To ensure the development of skills and competences of NEETs; To reduce the labour market mismatch, by training youth in a needed field (new fields of marketing); To encourage youth to continue developing their skills; The priorities have been chosen starting from the detected problem encountered by the consortium members, the one of youth employment and lack of skills and competences to explore emerging jobs in the field of marketing and the more specific branches (digital, neuro and nano marketing). As all the partners of the consortium had as objective the empowerment of young people and their integration in the labour market through educational activities and training, it was our duty to find the gaps in the labour market and to make sure that we created needed innovative educational resources for our youth workers and educational professionals to implement in their courses with NEETs and youth at risk of socio-economical exclusion.
We applied for this project to address the pressing issue of youth unemployment, particularly among NEETs, in Portugal, Spain, Ireland, and Lithuania. Despite varying youth unemployment rates, these countries share a common challenge of providing adequate skills and opportunities for young people in a rapidly evolving job market. Our project aimed to bridge this gap by providing qualitative theoretical and practical educational resources on digital, neuro, and nano marketing. These resources equipped and will equip youth workers and NEETs with the necessary skills for emerging jobs, helping them overcome barriers to employment. The project recognized the importance of addressing the limitations of traditional research instruments in understanding consumer behaviour, particularly in the field of neuromarketing. By fostering innovation and preparing young people for the demands of the modern labour market, we aimed to contribute to reducing youth unemployment and fostering economic resilience in our partner countries.