DIGiTraVEl had a clear mission during its operation, which was to confront the difficulties brought about by the COVID-19 pandemic within the tourism sector. Its primary focus was on providing Vocational Education and Training (VET) trainers and learners with the essential tools and knowledge required to embark on a successful business venture in the emerging market of Digital Tourism. The initiative aimed to encourage the widespread adoption of Digital Tourism by establishing a VET path. This path was designed to create a new and effective business framework, ensuring that individuals in the tourism sector had the necessary skills and understanding to thrive in the evolving landscape. One key aspect of DIGiTraVEl's objectives was to enable newcomers in the tourism industry to grasp the intricacies of digitizing their services. Recognizing the shift towards digital platforms, the initiative sought to empower businesses to adapt and stay relevant in a changing market. DIGiTraVEl was a comprehensive effort to not only address the challenges posed by the pandemic but also to proactively equip individuals and businesses in the tourism sector with the means to thrive in the digital era.
The DIGiTraVEl project application was driven by the pressing challenges faced by adults entering the tourism sector post-COVID-19. Recognizing the need for digital skills, the aim was to empower learners aged 25 and above with essential tools for competitive tourism business management. Emphasis was on fostering innovation, providing knowledge in digital tools, marketing, and communication. The application highlighted the importance of supporting VET trainers in adapting to changing market needs. The anticipated toolkit from DIGiTraVEl was seen as a valuable resource to enhance the trainers' capabilities in technology, marketing, and tourism. The commitment to inclusivity was emphasized, intending to create a framework promoting inclusive tourism practices through digital tools. The overarching goal was to contribute to local community recovery by fostering innovation and digital transformation. The DIGiTraVEl project application aimed to address the aftermath of the COVID-19 outbreak in the tourism sector. The objective was to equip adult learners and VET trainers with essential tools and knowledge for effective participation in the digital transformation of tourism, fostering growth and resilience in this emerging market.