The project aimed to create economic benefits by addressing the employment challenges faced by young people. Through education, books, and film, young individuals were encouraged to engage in e-commerce. The initiative sought to provide information on key topics such as starting an e-commerce business with minimal capital, leveraging digital tools and social media for commercial purposes, available opportunities, and government incentives. Transnational meetings were held to compare the e-commerce landscape of different countries and identify suitable products for cross-border trade. Activities involving young participants facilitated interactions with experienced tradespeople, business professionals, trainers, academics, and representatives of relevant public institutions. This exchange allowed young people to ask questions, voice their concerns, and gain valuable insights. The project's outcomes were presented to the public through a gala event, highlighting the economic contributions of young people in e-commerce and emphasizing the importance of entrepreneurship. As a result of these efforts, various opportunities were created to support young individuals in achieving success in e-commerce.
The project was initiated due to the increasing global adoption of digital tools, the shift of commerce to e-commerce, the widespread use of digital tools following the COVID-19 pandemic, the advantages of digital transformation for young people, their proficiency in using digital tools, the opportunities e-commerce offers to young entrepreneurs, and the goal of enhancing the trade activities of the project partners' members. Every activity carried out within the project had an international impact and aligned with the global initiatives of the partner institutions. An international commercial website was established through the e-commerce platform, promoting the products of the project partners' members. A book was published to provide young people with a comprehensive resource on entrepreneurship. A film was produced to connect young people's ideas with investors. Through workshops, training sessions, and the book, young people were encouraged to engage in e-commerce. Transnational meetings brought businesspeople together, facilitating research on companies and e-commerce markets in different countries. Finally, all activities were presented to the media through a gala event.