As most of the existing climate literacy websites require readers do not take into account the low reading level of a big part of the population, we aimed to reach out to this sizable demographic by launching a new "Climate Questions Portal" that explains the present status of climate change in adequate, simple language, and provides concrete recommendations for immediate, individual steps that can be taken to lessen its impact. We aimed to simplify these difficult subjects so that those from non-European backgrounds or with lesser levels of education may grasp them. Not only did we want to educate, but also encourage and motivate our users for becoming more "climate literate" and, in the long run, more equipped to live more sustainably.
In the beginning of the 2020ies, climate change and its consequences on our world have been already a most urgent theme, to which our consortium wanted to make a contribution. We thought to focus on people with lower educational levels, and undertook a needs analysis which showed that only 9,3 % of the Austrian population have only elementary school education, compared to 24,8 % among people with migration background. These figures made us more motivated to apply for a project producing awareness raising materials for climate issues in simple language. As we also knew that in this target group most people do not own a computer, we wanted to make sure that the contents are easily available. Therefore we designed the project in such way that the contents are available also as mobile apps for Android phones, and there not only for reading, but also in audio format. Moreover, having our target groups in mind, it seemed obligatory to produce the contents in in all languages of the partnership (German, Slovenian, Greek). In addition, in order to reach more people with migration background in Austria, we decided to produce also Bosnian and Turkish versions. The English version has the potential to reach beyond the partnership.