By implementing the project, we wanted to achieve a reversal of the negative trend of decreasing attendance of seniors, and bring them back to the museum through the offer of more attractive and, above all, high-quality educational programs. The purpose was to build a stronger relationship with this visitor group on already prepared foundations through a more sophisticated and colorful composition of accompanying programs aimed directly at the articulated and unarticulated needs of seniors.
The Olomouc Art Museum offers public exposure, exhibition and educational activities. The educational activities of the museum include educational activities including a wide range of programs for visitor groups from children to the elderly or disabled, carried out by the museum's specialized educational department. Since in the post-pandemic era it was noticed that the group of senior citizens was coming to the museum less, we focused the project implemented as part of the Erasmus+ program on this target group.