The project aimed to share partners' experience in the field of supporting women's competences for the labour market; specifically in the field of establishment and running sustainable businesses, and in using modern IT tools for marketing purposes. On the basis of combining partners' knowledge, a hybrid (online/offline) training course should have been developed and piloted with 30 women from 3 partners' countries in total. The training course should have supported women's entrepreneurship and its promotion using online tools while bearing in mind green issues going hand in hand with EU Green Deal and with increasing customers’ demand for green products. An international social-media based group for sharing experience and/or products, tips and tricks, homework outcomes and successful stories among the project participants and the project promoters should have been established. 12 best practice examples - i.e. role-models in form of blog-based interviews should have been published and compiled to an e-Book with the aim to increase women's motivation to establish and run green businesses. All of the project's objectives were fully fulfilled - see below.
The main motivation of partners to apply for this project was their need to exchange and foster their experience in the field of supporting women on the labour market, specifically in the field of supporting women in green entrepreneurship and its efficient promotion by using online marketing tools. All the partners have been working with women on a long-term basis, and are aware of the benefits of entrepreneurship for the society as well as for women’s success on the labour market and their well-being (bringing them flexibility while possibly diminishing gender pay gap). At the same time they are aware of the importance of supporting environmentally-friendly actions going well in hand with the EU Green Deal and with the trend of customers' shopping behaviour. Thanks to combining specific knowledge and skills of participating organisations a range of needs related to women's empowerment, economic development, environmental sustainability, and digitalisation was addressed by means of development of innovative training, networking, and good-practice sharing across countries. Thanks to international cooperation, partners could upgrade their existing training offers and share experiences, knowledge, and resources internationally.