The main aim of the FARMS´ CHARM Project was to support sustainable farming in rural areas by helping small and medium-sized farmers diversify their activities through agritourism. The goal was to educate farmers on how to start agritourism ventures, enabling them to not only generate additional income but also market their farm products directly to consumers. By motivating farmers as well as providers of education, such as trainers and mentors, to adopt the agritourism practices, the project highlighted the agritourism and rural tourism as the practical way how to slow down the tourism sector while helping local communities, individuals and the environment at the same time leading to a harmonious relationship with nature. To achieve this objective, the project developed four main deliverables, which are described in more detail later in this final report, including the collection of examples of currently existing farms already implementing agritourism practices and creation a set of diverse OERs to educate farmers in agritourism ways. These resources were designed to equip farmers with practical knowledge to diversify their income, promote their products, and adopt sustainable farming practices for long-term benefits.
The FARMS’ CHARM Project was designed to address key challenges in agritourism, a unique combination of agriculture and tourism and considered as the sustainable development trend of the future, addressing critical financial and educational needs for farmers, communities, and tourists. The aim of the project is to empower small and medium-sized farmers by diversifying their income, promoting their products, and encouraging sustainable agricultural practices. Agritourism enriches the tourism industry by attracting visitors to rural areas, prolonging their stays, and supporting eco-friendly travel, which aligns with current trends emphasizing sustainability and a reduced carbon footprint. It also provides educational opportunities, preserves agricultural lands, and fosters community development through increased tax bases and job creation. Through the FARMS’ CHARM Project, we provide farmers and educators with practical tools, training, and real-life examples to help them establish and manage successful agritourism ventures. By doing so, it contributes to revitalizing rural areas, encouraging green travel, and promoting a slower, more sustainable approach to tourism that balances economic growth with care for the environment.