The main objectives of the educational institution are summarised in the following learning achievements: 1.Acquisition of specialized knowledge in the field of digital marketing and the role it plays as a tool for tourism businesses 2.Digital literacy at the level of the educational staff and the organization, with the aim of enhancing the teaching and administrative organization of the school 3.Creating conditions for networking with companies and VET institutions from abroad for the development of KA1, KA2 and Erasmus Pro work experience programmes 4.To improve the horizontal skills of the participants and align them with the European values of democracy, equality and environmental empathy.
The Vocational Lyceum of Heraklia was founded in 1997 and the school's website is http://epal-irakl.ser.sch.gr/. In the year of the implementation of the present project, the Director of the school was Mr. The school provides vocational education and the Sectors that operated in the school year 2022-2023 in the school year 2022-2023 at the EPAKLEIAS HERAKLEIA, SERRON were: -Department of Computer Science -Technician of Computer Applications -Business Administration and Economy Sector -Health, Welfare and Wellness Sector -Health, Welfare and Wellness Sector -Nurse's Assistant -Nursing Assistant -Nursery assistant. Since the beginning of the operation of EPAL Heraklion our school has participated in many Health Education, Career Education, European and Environmental Education programmes. The present application was for the specialization of students and teachers entitled "Digital marketing in the service of tourism - Digital skills for students and teachers". The project involved 2 streams, teachers and students, implemented in the school year 2022-2023 in Spain and Portugal respectively (the initial approval was for the implementation of both streams in Spain).