The AGRICULT project set five objectives: i) promote EU projects’ best practices regarding agri-food & cultural heritage entrepreneurship through extensive research and their creative utilization. In this way the results of EU funded projects take a new dimension and become more approachable to various target groups; ii) promote co-creation practices and make the project’s beneficiaries central part of the creating process of the material, so the project’s final result is what the target groups need in terms of content and design; iii) create an innovative and inspiring toolkit on agri-food & cultural heritage entrepreneurship, with a clear environmental focus that boosts extroversion of EU agri-food products from rural and regional areas; iv) promote synergies of entrepreneurs active in the fields of Agri-food and Cultural Heritage entrepreneurship on a pan European level and establish a network with potential to support future activities, individuals, organisations and new projects in the fields of agrifood and cultural entrepreneurship; v) increase awareness regarding research waste and the importance of locally sourced agrifood products, and promote diets that are healthy and environmentally friendly.
The AGRICULT consortium applied for this project for two reasons: first, it decided to offer innovative material that boost agrifood and cultural entrepreneurship in rural areas, and second, to do so, instead of creating new material, it decided to stop research waste and creatively use and upcycle the results of EU funded projects in the fields of agrifood and cultural entrepreneurship. The needs that the project corresponded to, were: i) the demand for inspiring material that combines agrifood and cultural entrepreneurship in the partner countries, and, ii) the fact that a wealth of resources have been produced from EU funded projects, but not many initiatives that bring them together in a comprehensive format exist. Also, the AGRICULT consortium was constructed in a way to facilitate not only the best utilization of each partner’s expertise, but also the transfer of knowledge and experience from the highly experienced organisations (CP, UNIMC, CG) to the newcomer (QUALIA). In this way, the consortium addressed the need for encouraging diversity, offering capacity building opportunities and fostering new collaborations.