The project aimed to prevent gambling-related harms among youth by shifting from treatment to harms prevention and early intervention (Obj. 2). We supported organizational transformation by embedding a prevention-first approach and improving collaboration among youth workers, experts by experience (Obj. 1), volunteers (Obj. 3), significant others, and authorities (Obj. 10). Inclusive volunteer models enabled youth—including at-risk individuals—to engage in prevention without prior knowledge (Obj. 5). We enhanced youth work by offering training and tools for professionals to support volunteers both face-to-face and on social media (Obj. 4). Evidence-based campaigns and content raised and promoted gambling harms awareness (Obj. 6). Reliable info on harms and marketing exposure was provided to all target groups (Obj. 7). An e-learning course was developed to ensure lasting impact (Obj. 9). Finally, youth voices were brought into the European Gambling Harm Prevention Network, linking local actions to EU-level efforts (Obj. 8), and stakeholders were mobilized at all levels (Obj. 10).
We applied for this project to tackle the growing exposure of young people to online gambling content, which poses serious risks despite legal age restrictions. Gambling often begins in adolescence, leading to potential long-term harms such as addiction, mental health issues, and social inequality. Young people, as active digital users and social influencers, are key to spreading awareness and promoting responsible attitudes. This project addressed the needs of youth for media literacy skills, tools to identify gambling ads, and inclusive opportunities for volunteer work. It also supported at-risk and disadvantaged youth by offering empowerment and early intervention. For organizations, there was a need to exchange best practices, enhance cooperation between professionals and those with lived experience, and develop effective prevention methods. Professionals and policymakers needed better insight into gambling marketing on platforms like TikTok and Twitch, as well as ways to involve youth and experts by experience in shaping policy. This initiative helps strengthen European democratic values by promoting digital safety and youth engagement.